What started off as a music merchandise brand to compliment the record label has now transformed into a full collection targeted towards men and women craving an edgy look.  The men’s line evokes a simple and tenacious style that consists of long and short-sleeved button-up shirts, tees, sweaters, and tapered pants, all with exceptional details and subtle embellishments.  The women’s line is for those that want a unique style with flattering silhouettes and will feature woven tees, hoodies, cardigans, button-up tops and a variety of dresses and skirts.  The overall collection also includes an assortment of accessories such as beanies, cadet hats, belt buckles and ties.  

History of Green Day

Childhood friends Billie Joe Armstrong (guitar, vocals) and Mike Dirnt (bass; born Michael Pritchard) formed their first band 'Sweet Children' when they were 14 years old in Rodeo, California. By 1989, the group had added drummer John Kiftmeyer (aka: Al Sobrante) and changed their name to Green Day after one of their songs. That year, the band independently released their first EP, 1,000 Hours, which was well received in the punk scene. The band soon signed to local independent label, Lookout! Records (run by Larry Livermore) and their debut album "39/Smooth" was also released that year. Shortly after its release, Kiftmeyer announced that he was going to college and suggested his former drum tutor Tre Cool (born Frank Edwin Wright, III) to take over as the band's permanent drummer. Throughout the early '90s, Green Day continued to cultivate a cult following, which only gained strength with the release of their sophomore album, 1992's 'Kerplunk'.

The underground success of 'Kerplunk' led to a wave of interest from the major record labels. Eventually the band decided to sign with Reprise Records and their major label debut 'Dookie' was released in the spring of 1994. Thanks to relentless touring and somewhat surprising MTV support for initial single "Longview," Dookie became a mainstream hit. The album continued to gain momentum throughout the summer, with the second single "Basket Case" spending five weeks on the top of the American modern rock charts. At the end of the summer, the band stole the show at Woodstock '94, which helped the sales of Dookie increase. By the time the fourth single "When I Come Around" began its seven-week stay at number one in the modern rock charts in early 1995, Dookie had sold over five million copies in the US alone. Eventually this figure would top eight million records sold in America, and selling over eleven million copies internationally. Along with Dookie's commercial success, the band also received critical acclaim when they won the 1994 Grammy for Best Alternative Music Performance.

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